Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
نویسندگان
چکیده
منابع مشابه
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
As technology advances, new products (e.g., digital cameras, computer tablets) have become increasingly more complex. Researchers often face considerable challenges in understanding consumers’ preferences for such products. The current research proposes an adaptive decompositional framework to elicit consumers’ preferences for complex products. The proposed method starts with a collaborative-fi...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2016
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2015.0946